Ebook Free Primer of Public Relations Research
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Primer of Public Relations Research
Ebook Free Primer of Public Relations Research
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Review
"Given the increased importance of research in virtually every aspect of public relations practice, a book like this is long overdue. The entire field clearly benefits from this practical introduction and overview. Including many valuable suggestions for everyday practice, the book deals both with how to conduct research and how to include research strategically in the setting of public relations objectives. The full range of research methodologies is addressed; statistics are treated in a readable manner; and software for analyzing research data is explained in depth. I'm delighted to see the publication of this book. Stacks does a wonderful job of explaining the complexities of research in terminology that practitioners and students will understand."--Donald K. Wright, Department of Communication, University of South Alabama; Director, Public Relations Executive Forum"This book will undoubtedly make a major contribution to public relations research education. Its clarity and breadth of scope make it equally appropriate for undergraduates preparing to enter the job market, graduate students in master's or doctoral programs, and working professionals seeking greater research application ability. Unusually well written and easy to understand, the book serves the multiple knowledge needs that we confront in public relations education."--Melvin L. Sharpe, College of Communication, Information, and Media, Ball State University"Many public relations practitioners avoid using research in their day-to-day work. There are several excuses: good research takes time and money; some practitioners want to avoid accountability for what they do and how they do it; and the way many of us learned research methods in college made the subject seem boring, difficult, and tedious. In this book, Don Stacks shoots down nearly every excuse for not using research, showing how it can be accessible, affordable, and even fun. In his usual engaging style, Stacks gives practitioners a better understanding of what research is and how it can help them."--John W. Felton, President and CEO, Institute for Public Relations"Don W. Stacks is universally recognized in the public relations scholar/educator community as a superb research methodologist. In this easy-to-read volume, he explains clearly and simply the rationale and need for research; identifies meaningful criteria for selecting appropriate methodologies; and provides explicit instructions for conducting and interpreting research--all within a professional context using public relations examples. This book is an important contribution to the public relations literature."--Dean Kruckeberg, APR, Fellow PRSA, Department of Communication Studies, University of Northern Iowa
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About the Author
Don W. Stacks, PhD, is Professor and Director of the Program in Advertising and Public Relations at the University of Miami School of Communication. The author or coauthor of six books and more than 60 articles in referred journals, Dr. Stacks is an award-winning educator and researcher, a frequent conference presenter, and an active member of several professional organizations.
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Product details
Hardcover: 318 pages
Publisher: The Guilford Press; First edition (February 6, 2002)
Language: English
ISBN-10: 1572307269
ISBN-13: 978-1572307261
Product Dimensions:
6 x 0.9 x 9 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
3.0 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#1,597,996 in Books (See Top 100 in Books)
Pathetic excuse for a PR book. Stacks' word choice and attempts to explain different concepts are absolutely terrible. It's almost as if he wants confuse readers so as to prove his PR "intelligence" and make his field of study seem reserved for the academic and professional "elite." Get over yourself, Mr. Stacks. Try speaking like a human. You might actually enjoy it. So if you're wanting to learn more about PR and PR research, this book isn't for you. But if self-important authors, convoluted concepts, and wasted time are your thing, you've found an absolute masterpiece.
I bought this in preparation for the APR test. It has a lot of good information and I use it regularly.
Hard to read, but thats just me. Filled with really good knowledge though. Good for anyone entering PR field in school
this book is perfect to that research is very important tool for public relations practioners . It also show how to use and practice research in public relations programs
It is indeed a very helpful book opening an insight for you on public relation research which is not a favorite aspects in PR practice.Don. Stacks explains the theories very specificly and supported with examples, easy to understand.Great book!
The book was in decent condition but nothing close to the description. The book is marked up extensively with pens and markers, which is rather distracting. The book is much higher priced than other used books, so this level of usage is not really acceptable.
First let me confess that I am a print journalism professor in a communication department that is top-heavy with public relations and broadcast students. However in addition to being responsible for building a state-of-the-art print journalism program at my mid-sized university, I also have the enjoyment of teaching a communication theory course to upperclasspersons and a survey course in mass communications to freshmen, exploratory and non-communication students. (I even once actually went over to the "dark side" and taught PR writing one semester.) With that confession out on the table, I offer a second one; once I started reading Primer of Public Relations, I could not put it down, because it is timely, interdisciplinary, and filled with bottom-line strategies for producing "return on investment" research that will continue to strengthen communications as a discipline in higher education. Professors who teach theory or research methods may find Primer helpful as a supplementary text. Graduate PR students conducting research may also find it invaluable. For me, one of the most select ways to evaluate Don Stacks' timely book was to examine the traditional image of public relations in relation to journalism and media studies and also to re-visit the emerging place of research in public relations. Although the book deserves high marks for its writing style, at times it still falls into the conservative writing style that is too common in research literature. Inserting a few colorfully anecdotes or narratives may broaden its appeal and make it more student-friendly. In addition, as an African American professor, I found the book lacking frontline examples of diversity that would possibly lengthen its shelf life with scholars and practitioners interested in this as a research area. However, Stacks has demonstrated that much like advertising and journalism, public relations has become more research oriented in recent years.
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